Myco Bio is a science-driven company focused on developing solutions rooted in fungi research and modern biotechnology. Their products and services aim to make advanced bio-based innovation more accessible to consumers and industry partners. Luneth 027 was invited to craft a visual identity and digital presence that reflects both the precision of science and the warmth of a human-centered brand.
Myco Bio’s visual presence felt inconsistent and lacked the structure needed for a growing biotech brand. The visual was simple and difficult to scale, with no unified guidelines governing color, typography, or imagery. The identity needed to evolve into something modern, credible, and flexible enough to support product lines, education, and scientific storytelling.
Approach
We partnered closely with the Myco Bio team to understand their scientific foundation, target audience, and long-term vision. Through discovery sessions with key stakeholders, we defined the tone of the brand as clean, approachable, and future-minded. From this, we developed a direction that balanced scientific clarity with warmth and accessibility, ensuring the identity felt advanced without becoming cold or clinical.
Design Solution
The new identity introduced a refined palette inspired by natural biology and clean laboratory aesthetics. Typography shifted to a contemporary sans-serif pairing to reflect precision and trust. We explored a visual language built from micro-patterns, organic shapes, and modular components that could scale across digital and print environments. Illustrations and iconography were designed to help simplify scientific ideas, making the brand more legible to everyday users without losing credibility for industry professionals.
Implementation
The updated identity was applied to a new packaging with improved hierarchy, clear navigation, and space for educational content about biotechnology and product research. The final system gives Myco Bio a distinct and adaptable presence, capable of growing alongside their research and impact.
