Consult NTA is a consulting and technology services company that provides web development, custom software, IT infrastructure and branding solutions. Luneth 027 was engaged to redesign their existing website, bring coherence to their brand presence, and establish a visual system that supports both growth and credibility in digital touchpoints.
When the project began, the website and visual identity of Consult NTA lacked consistency and structure. The design was simple and disjointed, with unclear hierarchy and no formal design guidelines. Your task was to step in, align with the CEO’s vision, and create a guideline that would bring clarity and unity to their brand across platforms.
Approach
We worked closely with the CEO and leadership team to define mood and feel for the redesign: a balance of professionalism and approachability. The refresh began with an audit of the website’s visual systems, followed by collaborative sessions to crystallize tone, typography, and visual assets. With those foundations, we built a new guideline that would apply to the website, marketing materials, and internal touchpoints, ensuring that every element spoke with one unified brand voice.
Design Solution
The redesign introduced a refined color palette, new typography, and a structured layout system that elevated the brand while aligning with their strategic positioning. Visual elements and iconography were redesigned to reflect their service-driven nature and technological expertise. A comprehensive guideline document was delivered, covering usage of logo, colours, typography, imagery style and UI components, helping the brand speak with clarity and confidence.
Implementation
The new website and visual identity were rolled out across desktop and mobile platforms, ensuring responsiveness, accessibility and brand consistency. The guidelines informed marketing collateral and internal assets, enabling Consult NTA to present a unified face across client engagements, digital presence and brand communications.
